HASBRO AND ACTIVISION PUBLISHING, INC. IGNITE THE GALAXY WITH TRANSFORMERS: RISE OF THE DARK SPARK, OUT NOW

Hasbro, Inc. (NASDAQ: HAS) and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), bring together two universes for the first time ever in a TRANSFORMERS franchise video game with the release of TRANSFORMERS: RISE OF THE DARK SPARK, a third-person action adventure game.

”Transformers: Rise of the Dark Spark engages the fans with digital game play that brings all stories together,” explained Mark Blecher, SVP Digital Gaming & Corporate Development at Hasbro. “TRANSFORMERS: RISE OF THE DARK SPARK links the unique universes of the live-action TRANSFORMERS films from director Michael Bay and Paramount Pictures – including the upcoming TRANSFORMERS: AGE OF EXTINCTION, arriving in theaters on June 27 – and Activision’s prior CYBERTRON video games.”

TRANSFORMERS: RISE OF THE DARK SPARK continues the saga of the valiant AUTOBOTS and villainous DECEPTICONS, sentient robotic life forms who bring their cataclysmic war across the galaxy to planet Earth. The battle for the Dark Spark – an ancient, destructive relic, equal in power to the Matrix of Leadership – spans the TRANSFORMERS ruined home world of Cybertron in the past, as well as their new sanctuary on Earth. Over 40 playable AUTOBOTS and DECEPTICONS from both sides fuel this perilous conflict, inspired by many of the amazing action sequences directed by Michael Bay, across the game’s engrossing single player campaign and its wave-based, cooperative multiplayer mode, Escalation.

TRANSFORMERS: RISE OF THE DARK SPARK’S Escalation mode incorporates a handful of new additions, including empowering offensive and defensive utilities like turrets, decoys and barricades, while the inclusion of special mini-boss Power Foes from TRANSFORMERS lore makes each battle even more personal. Player progression has also evolved, offering character leveling and unlockable loadout choices that carry through both single player and multiplayer, no matter which mode players use. And newly introduced HACKs allow players to alter the core game experience, modifying factors like enemy health and behavior to their liking for greater challenge and reward.

TRANSFORMERS: RISE OF THE DARK SPARK is available now for a suggested retail price (SRP) of $59.99 on Sony’s PlayStation®4 and PlayStation®3 computer entertainment systems, Xbox One, the all-in-one games and entertainment system and Xbox 360 games and entertainment system from Microsoft, Nintendo’s Wii U™ system, and Windows PC, and is rated T (Teen) by the ESRB. The Nintendo 3DS™ hand-held system edition is available for an SRP of $29.99 and is rated E10+ (Everyone 10+) by the ESRB. For more information, please visit www.TransformersGame.com.

The Nintendo 3DS™ hand-held system edition of TRANSFORMERS: RISE OF THE DARK SPARK is a hybrid turn-based tactical strategy game in which opposing armies attack each other on a battlefield where smart tactics reign supreme. Players may fight with special abilities and ranged attacks, or choose to engage the enemy in a 1v1 3D combat arena. The game’s single-player campaign traverses both TRANSFORMERS factions over more than 30 missions across Earth and Cybertron.

TRANSFORMERS: AGE OF EXTINCTION, the fourth film in director Michael Bay’s global blockbuster franchise, stars Mark Wahlberg, Stanley Tucci, Kelsey Grammer, Nicola Peltz, Jack Reynor, Sophia Myles, Li Bingbing, Titus Welliver and T. J. Miller. Produced by Lorenzo Di Bonaventura, Don Murphy & Tom DeSanto, and Ian Bryce. Based on Hasbro’s TRANSFORMERS™ Action Figures. Written by Ehren Kruger.

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