…but still asks them to download the new Help for Heroes Game!
· Top Gear presenter hurls insult at failing gamers on new charity fundraising App
· Lorraine Kelly adds a softer edge with positive encouragement
· New game App is being sold to raise money for Service charity, Help for Heroes
He’s well-known for his out-spoken opinions and Top Gear presenter Jeremy Clarkson’s latest role in a new Help for Heroes App is no different.
Using his typical tone, a video built into the game has Jeremy questioning the ability of gamers who only achieve low scores. By contrast fellow patron of the Service charity Lorraine Kelly provides positive encouragement and tips to get achieve a higher score.
Addressing gamers, Jeremy admonishes them telling them “You were ambitious, but rubbish”.
Players are downloading the App from 10am today to raise money for wounded servicemen, veterans and their families. They have to guide ‘hero bear’ over and under obstacles, avoiding a series of pitfalls… including a telling off from Clarkson.
His softer side shines through (eventually) when both he and Lorraine Kelly thank those who supported the charity.
Lorraine Kelly and Jeremy Clarkson are also urging gamers to help set a new record for the fastest selling charity game App [1].
It is the latest in the charity’s long-list of head-line grabbing fundraising partnerships which include releasing the fastest selling single of the decade with XFactor and reuniting Robbie Williams and Gary Barlow at a live fundraising concert in Twickenham. AppyNation and Supersonic software have waived almost £100,000 of development fees to create the game.
The App is being launched today -Thursday 10th October – and can be downloaded from the Apple store, Amazon Kindle and Google Play for £1.99. A £1 donation is made to Help for Heroes from the sale.