LIONSGATE PARTNERS WITH ANIMOCA BRANDS AND SPLASH ENTERTAINMENT ON TWO GAMES BASED ON THE UPCOMING FEATURE FILM “NORM OF THE NORTH”
Lionsgate (NYSE: LGF), a premier next generation global content leader, has partnered with mobile app creator Animoca Brands (ASX: AB1) and feature film producer Splash Entertainment to produce two mobile games for the upcoming Lionsgate animated feature, Norm of the North, being released in theaters January 15, 2016.
In another example of bringing filmmakers and game developers together to develop value-added content and brand extensions for fans, Lionsgate, Animoca Brands and Splash Entertainment worked closely to create the two Norm of the North themed games, the first of which is Norm of the North’s Digit Dodge, a multiplayer edutainment app targeted at children to help enhance math skills through an epic snowball fight between Norm and his pals, the Lemmings. It is available now for iPhone and Android.
The second game is a runner game for players of all ages as they compete against each other to dodge obstacles and build up points while immersed in Norm’s Arctic world and adventures in New York. It will be available in late January. The two Norm of the North games add to Animoca’s already strong portfolio of brands, which includes Garfield, Doraemon, Ultraman, Paris Hilton, and various Mattel brands.
“As Lionsgate continues to expand the world of our films to games, we thought it was important to extend the positive and kid friendly message of Norm of the North into the world of gaming, while also encouraging children to improve their math skills,” said Peter Levin, President, Interactive Ventures and Games, Lionsgate. “As we build out our brands onto other platforms, it is mission critical for us that our filmmakers and the game developers work together to help create the best experience for our fans and we are very pleased to have partnered with Animoca Brands and Splash Entertainment on these mobile games.”
Robby Yung, CEO of Animoca Brands, said, “We’re excited to have collaborated on this project with Splash Entertainment and Lionsgate, a leading global media company with blockbuster franchises like the Divergent and The Hunger Games series leading their broad content portfolio. Norm of the North is poised to become another global success and we look forward to working with Lionsgate on this venture and on future releases.”
“We’re delighted to partner with both Lionsgate and Animoca Brands and work together to further build the Norm of the North franchise,” commented Nicolas Atlan, co-CEO of Splash Entertainment and producer on the film.
Besides the Norm of the North collaboration, Lionsgate recently partnered with IGT on an Orange is the New Black slot machine, which was simultaneously launched into IGT’s DoubleDown Casino app. The Company is also currently developing the John Wick virtual reality game in collaboration with Starbreeze and Grab Games. Additionally, Lionsgate has partnered with Starbreeze to create game pack extensions for both John Wick and Point Break in its global sensation PAYDAY 2.