Yoga Retreat is Finnish mobile game developer Gajatri Studios’s ambitious worldwide launch on their mission to offer completely unique mobile games that combine authentic well-being content with the fun free2play mechanics. In Yoga Retreat players embark on a journey where they manage their own yoga retreat on a tropical paradise island. The game is free-to-play and offers in-app purchases.
The game is aimed at an underserved market – 18 to 55 year-old women, who play casual games and consume with their own credit cards, and are into simulation games, healthy lifestyle, well-being, yoga and high quality content. Exciting trends have emerged during soft launch in 3 markets: “Over 20 % of the game’s daily active users complete at least five animated yoga instruction videos per day”, Founder and CEO Tiina Zilliacus reveals. “Our goal is to be the healthy choice for mobile gamers worldwide. This product will evolve both as fun simulation game and as a casual health experience inside of games mechanic”.
“As a big fan of transactional entertainment, a passionate yogini and as an entrepreneur, my dream is to make fun mobile games with a healthy twist. Once I started to look around what mobile apps and games are available, I found the female games audience to be poorly understood and under catered with topics women are really interested in,” says Zilliacus. “Women account for majority of consumer purchase decisions and total online spending. Based on our soft launch player data in Canada, Netherlands and Finland, I expect Yoga Retreat to be highly profitable after its worldwide launch. Besides, the female audience deserves fun high-quality games that are made from the heart! That’s our passion.”
Download Yoga Retreat:
https://itunes.apple.com/app/yoga-retreat/id636437510?mt=8&uo=4
Game trailer: https://www.youtube.com/watch?v=XCwfBw8SWkA
About Yoga Retreat
Yoga Retreat is the world’s first yoga themed simulation game. In Yoga Retreat players embark on a journey where they manage their own yoga retreat on a tropical paradise island. Players progress as a yoga teacher, helping customers at the retreat, and teaching yoga poses and the logic of yoga. Players can expand their retreats by opening new services at the retreat, such as paddleboard yoga, laughter yoga and smoothie bar.