Animoca Brands (ASX: AB1) today announced the start of festivities to celebrate Garfield’s 37th birthday on 19 June 2015, including the launch of two new official games: Garfield Chef: Game of Food on the App Store℠ and Garfield’s Epic Food Fight on Google Play™, both available to download for free.
As part of the birthday celebrations, the newly launched games will include free in-game items, currency, and upgrades for a limited time. Animoca Brands is also gifting users of select Garfield games with free in-game currency worth approximately USD 5 per game. Additionally, some paid Garfield games and apps will receive temporary price reductions of up to 100%. Details of the birthday promotion are available at http://37bday.webprancer.com/.
Based on its agreement with Paws, Inc., Animoca Brands has been developing and publishing mobile games based on the famous Garfield comic strip since 2011. The games have proved highly popular, achieving more than 45 million downloads globally. Animoca Brands launched its first Garfield title, called Garfield’s Diner, in 2012 and to date that game has generated revenues of over USD 2,840,000.
The Animoca Brands strategy to partner with well-known popular brands continued in 2015 with further partnerships signed including an agreement to license the name and image of Paris Hilton and an agreement with Mattel, Inc., the world’s leading publisher and manufacturer of toys and family products, to produce games based on various Mattel properties.
Robby Yung, CEO of Animoca Brands commented: “Our partnership with Paws, Inc. to develop and publish Garfield mobile games has proved not only highly advantageous but also great fun. We’re absolutely delighted to have the fat lazy cat in our brand portfolio and we look forward to making plenty more games based on him and his companions.”
The Garfield comic strip was created by Jim Davis and first published on 19 June 1978, achieving unprecedented global success. Garfield holds the Guinness World Record as the most widely syndicated comic strip in history, and the title character has been the star of television series, feature films, comic books and video games.
About the new games
Garfield’s Epic Food Fight is available free to download on Google Play for Android™ devices. It fuses Match-3 gameplay, role-playing game mechanics, and general food-based zaniness as the player assists Garfield, Jon, Liz, Odie, Nermal and other beloved characters in repelling an alien invasion. A video trailer of Garfield’s Epic Food Fight is available at https://www.youtube.com/watch?v=PYbWdNJgsdc .
Garfield Chef: Game of Food is available free to download for iPhone®, iPad® and iPod touch® from the iTunes App Store. Using Match-3 gameplay, the game invites players on a culinary journey as Jon Arbuckle attempts to become a chef and Garfield hungrily devours everything in sight. The two are joined by a full cast of favorite characters including Pooky, Arlene, Nermal, Squeak, Odie and others. A video trailer of Garfield Chef: Game of Food is available at https://www.youtube.com/watch?v=e3l4GzSAETw .
Birthday giveaways
Until 30 June 2015, users of every participating Garfield title will receive a gift of in-game currency worth approximately 5 USD in each game. The following is a list of participating games:
Garfield’s Diner
Garfield’s Diner HD
Garfield’s Gem
Garfield’s Defense
Garfield’s Defense 2
Garfield’s Diner Hawaii
Garfield’s Diner Hawaii HD
Garfield’s Pet Hospital
Garfield Saves the Holidays
Garfield Cookie Dozer
Garfield’s Adventure
Birthday price drop on Apple’s App Store
The following paid games on the iTunes App Store will be available free of charge for one day only on 19 June 2015:
Feed Garfield
Feed Garfield HD
Garfield’s Escape
Birthday price drop on Google Play
In select territories, the following paid apps on Google Play will be available free of charge on 18-19 June, and for 10 cents (USD 0.10) on 20-27 June 2015:
Garfield’s Escape Premium
Feed Garfield Premium
Home Sweet Garfield Live Wallpaper
Birthday price drop on Amazon Appstore
The following paid apps on the Amazon Appstore will be temporarily available for 0.99 USD from June 19 to June 25, 2015:
Garfield’s Escape Premium
Feed Garfield Premium
Animoca Brands’ Garfield-themed mobile games are published and operated by its wholly-owned studio Web Prancer (www.webprancer.com ).