Starbreeze AB together with Canadian studio Behaviour Digital Inc. announced today that the highly anticipated asymmetrical horror game Dead by Daylight has sold more than 270.000 units during its first week since release, subsequently recouping Starbreeze development cost and beyond. Released on June 14, 2016, the game has since then kept its no.1 position on Steams sales charts.
” We couldn’t be happier to release Dead by Daylight as our first publishing partnership together with Behaviour” said Bo Andersson Klint, Starbreeze Studios CEO. “With this launch, we’ve proven that the concept we’ve developed with our own PAYDAY-franchise, can be replicated and utilized for other games. Taking the game to different events and seeing it on the top 5 most streamed titles on Twitch has been a thrill and a real ticket to the games success as a spectator friendly game. We look forward to seeing the game evolve and thrive in the community.”
“Our partnership with Starbreeze has been a great fit from the get go, they believed in our vision and gave us the creative freedom and support needed to make a massive statement out of the gate” said Rémi Racine, CEO of Behaviour Interactive. “Behaviour Digital is a new studio where we invest in our own future, with Dead by Daylight being our first release, we couldn’t be prouder; we have been developing concepts around this theme for many years now and it’s great to trail blaze in this space. From the beginning, we conceived Dead by Daylight to be a community focused game, but the engagement from our players has been fantastic.”
What is Dead by Daylight?
Dead by Daylight is both an action and survival horror multiplayer game in which one crazed, unstoppable killer hunts four survivors through a terrifying nightmarish world in a deadly game of cat and mouse. The game is available on PC through the Steam distribution platform. The standard edition of the game is available for purchase at $ 19.99 / € 19.99 while the Deluxe Edition is available at $ 29.99 / € 29.99.