CYBIRD Co., Ltd. has today launched a special pre-registration bonus campaign for its new smartphone game BFB Champions: Global Kick-Off, a sequel to the Japanese smash-hit soccer game, BFB 2016. The campaign will reward users who sign up in advance with in-game items when the app is launched later this year.
Making use of the latest app marketing techniques from Japan, where preregistration bonus campaigns are a widely used launch strategy, CYBIRD will be running two types of preregistration campaign: an online lucky dip minigame; and a reward tier campaign. Both campaigns will run until the Japanese launch of BFB Champions, at the end of June, and more details about each of them are below.
Lucky dip campaign
Users who sign up at the dedicated campaign website will be able to play a lucky dip minigame to try to unlock a set of around 16 football players. Users can then choose one of the players they have unlocked to receive as a gift in the game when it launches later this year, along with another very special player.
More details can be found at the dedicated campaign website:
●URL: https://world.no1.football/en
Reward tier campaign
The reward tier campaign will see a series of free gifts unlocked for EVERY user when the game is launched later this year. The exact number and type of gifts will depend on the total number of signups across Twitter, Facebook, the lucky dip campaign site and the dedicated BFB Champions teaser website.
More details can be found at the BFB Champions teaser website.
What is BFB Champions: Global Kick-Off?
BFB Champions allows players to become the manager of a football club and compete in leagues and against players all over the world. It is a sequel to the acclaimed soccer game BFB 2016, which is currently available in Japan and Hong Kong on smartphones. BFB Champions features a new-improved game system and a range of new features, and will be released in the UK and Europe later this year.