Animoca Brands and Mattel launch “Ever After HighTM Tea Party Dash” mobile game

Animoca Brands (ASX: AB1) and Mattel, Inc. (Nasdaq: MAT) today announce the launch of Ever After High Tea Party Dash, the hexciting new mobile game in Mattel’s popular Ever After High™ franchise of fashion dolls, animated series, and books.

Ever After High Tea Party Dash is available for download globally on the App Store℠ for iPhone® and iPad®, and on Google Play™ for Android™ devices. The game is free to download, ad-free and supported by optional in-app purchases.

The new game is based on Mattel’s popular girl property Ever After High, which chronicles the royally rebellious and spellbinding stories of the tween sons and daughters of fairytale legends.

In Ever After High Tea Party Dash, the two presidents of the school’s Royal Student Council, Apple White™ and Madeline Hatter™, are leading efforts to furnish the outdated school library with much-needed books. A series of fabulous tea parties have been organized to raise funds to purchase scholarly volumes on such topics as Princessology and Environmental Magic. Players direct the action of each tea party in a fast-paced and challenging time management game.

Players can hire up to nine popular Ever After High characters to help manage the increasingly hectic tea parties, including Apple White™, Madeline Hatter™ and Raven Queen™.

Ever After High Tea Party Dash is the first product resulting from the agreement that Animoca Brands and Mattel announced in May to create mobile games based on Mattel’s diverse portfolio of brands.

The partnership with Mattel will see Animoca Brands jointly develop and launch a number of apps featuring Mattel’s properties.

Robby Yung, CEO of Animoca Brands, commented: “Animoca Brands is delighted to launch Ever After High Tea Party Dash, our first game in partnership with Mattel. Since launch in 2013 the Ever After High franchise has grown across multiple platforms to become a sterling example of a successful international brand and it’s pleasure to work on such well-crafted source material.”

Watch the game trailer for Ever After High Tea Party Dash:

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