Electronic Arts Inc. (NASDAQ: EA) today announced that EA SPORTS™ UFC® is now available at retail stores in the United Kingdom for Xbox One, the all-in-one games and entertainment system from Microsoft and PlayStation® 4 computer entertainment system. Heralded by The Telegraph as “the most visually impressive sports game to yet grace the PS4 and Xbox One”, EA SPORTS UFC is built from the ground up exclusively for the new consoles and captures the human athleticism, physiology and emotion of the athlete like nothing before it. To make sure the game stays connected to the sport, post-launch, players will receive free roster updates, which includes the addition of new and upcoming fighters.
EA SPORTS UFC re-writes history by making Bruce Lee, the “Father of Mixed Martial Arts,” an unlockable fighter in the game. When fans beat career mode on pro difficulty or higher, they will unlock the legend and can test his legacy against the best of the best in the UFC across four different weight classes.
“The UFC is the first new major sports league partnership for EA SPORTS in over a decade and from day one, our team was committed to creating the first next generation sports game,” Dean Richards, General Manager, EA SPORTS UFC. “We aimed to capture almost every detail of the sport, from the way the fighters look to how they move to how they fight in the Octagon. I couldn’t be more proud of the final product and can’t wait for our fans to get their hands on it.”
“It was a huge day for the UFC and for fight fans when we signed our partnership with Electronic Arts two years ago,” Dana White, President, UFC. “Now people all around the world will be able to experience our sport through a whole new generation of videogames. EA SPORTS UFC looks incredible and we are extremely excited for people to see and play the game.”
Powered by EA SPORTS IGNITE technology, EA SPORTS UFC brings to life the action, emotion and intensity inside the Octagon®. The next-generation of True Player Motion not only showcases the diverse, powerful and fluid of attacks of elite mixed martial artists through Precision Movement, Dynamic Striking and Strategic Submission Battles, but also brings the combatants to life with Full Body Deformation and Real-Time Exertion. The simulation of Human Intelligence takes leaps forward with the strategic and adaptive MMAi system and is expressed through the most realistic characters ever created in a sports game.