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LETTER UP MAKES WORD GAMES MORE FRIENDLY WITH INSTANT GRATIFICATION

Flow State Media, an independent developer and publisher of high-quality social, mobile and browser-based games, today announce that they have released their popular word game Letter Up for iPhone, iPad, Kindle and Android devices. Already successful on Facebook, the crossword-style social word game is available today as a free-to-play title on Apple’s App Store, Amazon and Google Play.

Letter Up stands apart from other well-known social word games, in that it’s built upon Flow State’s patent-pending cross-device, synchronous multi-player engine. This allows players to get automatically matched up to opponents for real-time play – no waiting for hours, days or weeks for your friends to take their turn, so games are completed in under ten minutes.

Additionally, Letter Up players won’t be barraged by a bunch of annoying ads. The game is monetized through in-game purchases. A quantity of virtual coins are awarded each day and earned by winning games, which allow players to compete until their coins are depleted. Players can then either purchase more virtual coins to continue playing or wait until their coins have refreshed. A one-time purchase ($4.99) premium version of Letter Up is also in development.

“Word games have incredible mass appeal and staying power; accounting for an estimated $300M a year market. But, as much as people enjoy games such as Scrabble or Words with Friends, they’ve grown tired of the massive ad spam and games that take weeks to finish – if they even finish at all,” said Kahn Jekarl, CEO and co-founder of Flow State Media. “With Letter UP, we wanted to address those issues head on by building a better, truly social experience with real-time play; short, complete game sessions; and zero ad spam to distract from the fun. I think we’ve achieved that with the mobile release of Letter UP and look forward to making the experience better and better.”

Key Letter Up Features include:
· Real-time synchronous play: Automatic, skill-based opponent matching and real-time play results in fast-paced games and no waiting
· Ad-Free: No spammy ads for monetization; players earn and are allotted coins each day and can purchase more for additional rounds
· Built on Flow State’s cross-device synchronous game engine (patent-pending)
· In-game stats and chat
· Reconnect tech: Disconnected from the internet? Just re-start the app and you’ll resume where you left off.
“Too many gaming companies look at what’s topping the charts today and make incremental improvements in those genres. But, in our view, to be successful in this hyper-competitive environment, you have to look at where the market is headed,” continued Jekarl. “The future of mobile gaming is live, synchronous multiplayer play. Gaming history has shown that live multiplayer games always come to dominate platforms. So, with our live, cross-device multiplayer engine, we feel very well-positioned to take advantage of where gaming is going. Letter UP is just the beginning for us.”

For more information, please visit: http://flowstatemedia.com/.

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