New release of Emmy award-winning mobile Stand Up To Cancer game

3.5 million slides analysed by players to date aiding vital cancer research

Channel 4 today announced it has launched a new release of the successful mobile game Reverse The Odds which features several new datasets of slides for players to analyse helping important cancer research.

In playing the game, which was originally commissioned by Channel 4 for Stand Up To Cancer, a joint national fundraising campaign from Channel 4 and Cancer Research UK, players embark on a mission using their cell evaluation of each slide to revitalise tiny creatures called ‘The Odds’. Each player’s analysis results are collated and fed directly back to Cancer Research UK to save valuable scientist time in the fight against cancer.

So far over 3.5 million cancer slides have been analysed by Reverse The Odds players – and this new update is expected to significantly build on this.

Colin Macdonald, Games Commissioning Editor at Channel 4 said: “I’ve spent my working life making games experiences to entertain and amuse people, but to see Reverse The Odds achieve such significant player engagement which makes a real difference in the fight against cancer is incredibly moving.”

Since launching in October 2014, Reverse The Odds has received extensive critical recognition with the following award plaudits:

· Won Digital Emmy at MipTV in Cannes
· Won two 2015 Broadcast Digital awards
· Nominated for Best Public Life Award at BIMA 2015 Awards
· Nominated for BAFTA Digital Creativity TV Craft Award
· Nominated for BANFF World Media Festival Rockie Award
· Nominated for Best Online Innovation at Edinburgh TV Festival
· Nominated for Cannes Lions award for Best Public Information Mobile Game

The game was also referenced by Martha Lane Fox in her delivery of this year’s Richard Dimbleby Lecture, and listed in the 2014 Nominet Trust 100, a global list of 100 inspiring ventures from around the world.

Reverse The Odds is free to download across iOS, Android, Amazon mobiles and tablets. The game was originally developed in collaboration with Maverick Television’s Multiplatform team, Chunk and Cancer Research UK.

Leave a Reply