NetEase Releases The Beautiful Dream, Available Exclusively on the App Store

NetEase, Inc. (NASDAQ: NTES) today expanded its portfolio of mobile games for Western audiences with the launch of a Chinese art-inspired puzzle game, The Beautiful Dream. The game is completely free to download at launch for a limited time and contains no in-app purchases or advertisements. After the promotional period ends, The Beautiful Dream will be available for download for $0.99 USD on the App Store.

“The Beautiful Dream is the second in a series of games born out of our intern program at NetEase Games, the first being Lunar Flowers,” said Weixiong Chen, NetEase’s Director of Mobile Games Department in Hangzhou, China.. “The program gives our company the freedom to experiment with various genres and showcase a diverse array of artistic creativity.”

View the official trailer here:

The Beautiful Dream is based on the classic Chinese love story, “The Peony Pavilion,” which brings players across the bounds of life and death to reunite a hero with his lost love. The game features NetEase’s creative prowess with each intricate puzzle inspired by the colors and shapes of traditional Chinese art. Players will also enjoy various mini-games finished off with intuitive touch controls.

The Beautiful Dream is NetEase Games’ third mobile game released in the West, following the most recent puzzle game, Lunar Flowers, and its debut title Speedy Ninja, in which renowned DJ, Steve Aoki, will appear as a playable character starting October 22.

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