‘All Aboard!’ Animoca Brands (ASX: AB1) and Mattel Inc. (Nasdaq: MAT) today announced the global availability of Thomas & Friends™: Read & Play, the subscription-based children’s entertainment and learning mobile app based on Mattel’s popular preschool franchise Thomas & Friends™.
Thomas & Friends: Read & Play is now available for iPhone®, iPad® and iPod touch® on the App Store℠. It is also available in Early Access on Google Play™ for Android™ devices. Featuring Thomas the Tank Engine™, Gordon, James, Percy and other characters from Thomas & Friends, the new app offers a broad range of fun and educational content and activities delivered in an interactive e-book format.
Thomas & Friends: Read & Play encourages preschool children and emergent readers to learn in a Thomas-themed environment. The app includes a range of e-books, videos, games, creation tools and other educational or entertainment activities that a child can enjoy alone or with parents or friends.
The app features well-loved characters like Thomas the Tank Engine, Sir Topham Hatt, Cranky the Crane, Toby the Tram and many other denizens of the island of Sodor. Thomas & Friends: Read & Play provides children with a fun and interactive learning experience based on material that they already love.
Thomas & Friends: Read & Play is available for a subscription fee (US$ 4.99/month), which unlocks access to all available content and all weekly updates. A trial version is available free of charge.
Mattel and Animoca Brands partnered in May 2015 and have since published six mobile games based on well-known Mattel brands, including Thomas & Friends™, Ever After High™, Monster High™, and Masters of the Universe™.